How Pinterest Boosted My Blogging Stats (with a little help from my friend)

Even though I’ve been blogging for three years now, I’m still finding my way around some of the other social media platforms. There are so many it can be difficult to find time to work across all of them, especially if you want to, you know, actually get some writing done.

One platform I’d been hearing a lot about, especially from other bloggers, was Pinterest. I’d heard of it years ago, via a designer friend, but hadn’t ever bothered to look into it. It wasn’t until my soon to be sister-in–law was pinning wedding ideas and invited me to take a look, that I decided to set up an account.

Once set up I pinned a few blog posts, set up a couple of boards, followed some people and left it at that. I didn’t really get any blog views from the site, and I just didn’t have any time to put into it. That was, until a few months ago, when I had a lovely catch up with some blogger friends, including Suzie from Suzie Speaks. Pinterest came up again and the exchange went something like this:

Suzie: ‘How’s your Pinterest page going?’

Me: ‘Well, let’s put it this way – I have three followers, and two of them are sitting on this couch.’

Needless to say, Suzie soon set me straight as to how important Pinterest could be to my blog (well, once she stopped laughing she did). I took her comments on board and started to spend a little more time there, sharing posts and making my images look more enticing (or at least, attempting to). But I still wasn’t really getting anywhere.

Suzie, in the meantime, had been very helpful with suggestions and, taking a look at her own successful Pinterest account, I wondered whether I might benefit from some more targeted assistance. As it turned out, Suzie offered a Pinterest management program where she would, for a monthly fee, work with me to update my Pinterest page. So I signed on.

Suzie and I discussed my likes and dislikes, and the sort of things I’d like to pin. I wandered around Pinterest, losing myself down the occasional wormhole of vintage fashion or travel. Suzie recommended the types of boards to create that would attract new followers, as well as other ways to maximise the account, and I began to make connections. With her help and expert eye my boards were optimised and organised, with shiny new pins created using the Canva app. Suzie also set me up with a group blogging board, as well as joining other blogging boards (something I didn’t even know I could do on Pinterest!).

And the proof, it seems, is in the numbers. We started in January, when my total blog Pinterest views for the month were zero. In February they went up to 75 views, in March 182, then in April 266. The trend continued upward – in May I had 378 views, June 422, and in July they hit an all-time high of 597 views from Pinterest alone!  My followers on Pinterest have gone from 3 to 721, which is pretty amazing, plus I’ve met some great new bloggers, which has been a nice bonus.

In summary, if you’re thinking of adding another social media account to your blogging arsenal, consider Pinterest. And if, like me, you’re not quite sure how to get started, look at getting some help. I’ve certainly found it to be worthwhile!

For more information about Suzie, her blogging tips and social media management options, head over to her blog at suzie81speaks.com. Make sure you say hi; she’s lovely!


If you enjoyed this post and would like to read more, you can find me on Twitter @AuthorHelenJFacebook, Instagram and Pinterest. Plus my latest book release, A Thousand Rooms, is now available on Amazon. Visit my Amazon Author Page to see more.

54 thoughts on “How Pinterest Boosted My Blogging Stats (with a little help from my friend)

    1. Talk to Suzie! 😀 I’d still have three friends and zero views if it wasn’t for her… Although I find it surprising you struggle with it, Ritu, you’re so good on social media!

      1. I have the account… I just forget that I can use it for blogging! After the bash I did make some pinnable images with Canva for recipes of the goodies I made for the awards… but thats as far as I went! 😊

      2. Yes, I had no idea the impact it would have on my blog. My travel posts are the most popular, it seems, which is funny because I really started blogging about writing 🙂 But it has made a huge difference, definitely

      3. I really need to look into it more, but once I have finished my August project! #RiNoWriMo! (Ritu’s Novel Writing Month!)
        It’s the only month when I am away from school stresses, and I am trying to make HUGE headway with my 17-year-old WIP!!!!!

      4. I can never take part in NaNo because it’s slap bang in the middle of term, so I jumped on the bandwagon, and made my own little hashtag lol! Thank you ! Today was day one and though I had a hubby at home from work and two crazy tween kids driving me mad, I managed to sort out my story plan, character notes, and wrote 2500 words! I can only hope the other days are as productive!!! xx

      5. Wow, that is a productive day, especially with everything else going on! 2500 words is a great day’s writing 🙂 Fingers crossed it continues to be as productive for you x

  1. This is very informative Helen. I keep hearing about how Pinterest drives traffic to the blog, but last month was the first time it’s sent any. And usually it’s my photo quotes that are driving the traffic. I’ve semi-seen group boards, but had not looked into joining any up to this point. Thanks so much for the advice. It looks like the proof of it driving traffic definitely appears in your numbers. 🙂

    1. Oh, I’m glad you found it useful, Amy 🙂 It was a surprise to me as well, how much it can affect blog traffic – and funnily enough it’s my travel posts which get pinned the most, even though I write about writing most of the time. It’s been really good because I’m not able to post as much as I used to, but having the pins out there has kept traffic coming to the site, which is nice.

  2. I get the rare one here and there. Maybe I pin stranger things than most. I started two boards for future projects, but they got all of their action early on. Maybe as I start writing them they will pick up again. Glad it’s working for you.

    1. I think the group boards have been very helpful, and funnily my travel posts seem to have hit a chord with readers too – it’s one of those things that’s very difficult to predict, really, like most social media sites 🙂

  3. That’s awesome, Helen, well done!I love Pinterest but I hardly get any views from it… I use it mostly as a search engine and resource. But 800 extra views a month would go down really well. Perhaps I should get in touch with Lucy! Hope you’re enjoying the summer and not working too hard. Xxx

    1. Hi Ali! *waves* well, I’ve been away but am now back and working flat out until we go away again, then it’s back to school time – how this year is flying by! I was listening to David Sylvian last night and thought of you 🙂 However, I digress… having Suzie’s help with Pinterest has been huge, especially because I don’t have as much time to write posts these days – most of the extra traffic has been to older posts, which is really nice. Hope you’re enjoying the summer too and getting some time to relax xx

  4. Suzie really is an amazing social media manager isn’t she? Part of me wishes I had her organizational skills, but the bigger part of me is just plain grateful that she’s taken us under her wing to help us grow so we can focus more energy on creating content (something I need to get MUCH more efficient at;))

    And congrats on your success thus far!.I’m excited to see what the next few months brings for us as well!

    1. She’s definitely amazing, I agree! Like you, I need to spend more time creating content (plus I have a book or two that I must give in to and finish writing), so to have her help with this has been hugely beneficial 🙂 Thanks so much for your kind words, here’s hoping the next few months bring us good things!

  5. I’ve been on Pinterest for a while now. Every so often someone saves one of my pins. This means nothing to me yet. I have been meaning to learn it better–there seems to be a lot of interest in it–and learn how to better utilize it. Sounds like a good time to start.

    1. 😀 Suzie has been a huge help! My page would still be sitting there doing nothing, with my three followers (one of which was Suzie), if I hadn’t had her help. I’ve been very surprised by what a difference it’s made to my blogging stats – my Wednesday wanders are the most popular, interestingly. Hope all is well in your world, you must be in the depths of winter now…

  6. Very interesting post, Helen! I use Pinterest a lot, mainly for art inspiration and saving recipes. People like and pin my pins- but none from my blog board! I don’t think I get ANY traffic for my blog from there I’ve quite given up. I need Suzie, too. Its just so difficult finding the time for everything ☹️

    1. Yes, it really is! It was one of those things I knew I ‘should’ do, but never could find the time to do it, so Suzie has been a massive help 🙂 I think the shared blogging board was a big boost, and that was something I knew nothing about, so it was great to have someone who knew what they were doing. x

    1. I was terrible with Pinterest, and it’s only been with Suzie’s help and encouragement that I’ve got anywhere with it, but it’s made such a huge difference – I would definitely recomment getting in touch with her! 🙂

      1. I will Helen. I managed to get 85 followers but that was about a year or so ago and it has stayed the same despite my random efforts now and again! 🙂

      2. Well that’s much better than my initial efforts – I had a grand total of three followers 😀 Working with Suzie has been a real eye-opener!

  7. That’s great news, Helen. I actually deleted my Pinterest account a few months ago because I was getting hardly any views from it and was spending too much time on it. The free time I freed up came in very handy. I’ve actually had far more success with Flipboard with over 1200 views from it in the last three months. The people behind Flipboard also reached out to me after I wrote and published a post about Flipboard. They were so helpful. I guess we all have our favourite social media platforms and I know many people who love Pinterest and say just how good it is. Looks like you are proof to that argument. 😀 Happy pinning.

    1. Oh, I’ve heard good things about Flipboard too, I think Craig Boyack’s had quite a bit of success with that. I’ve had quite afew views from Stumble Upon too which is nice, but this whole Pinterest thing has been a real eyeopener! 🙂

      1. StumbleUpon is my biggest bringer of traffic to my blog (as far as social media goes), Helen. I don’t really understand how it works, but it seems to be the job just fine without too much intervention from me. 😀

    1. Oh, I had no clue either! Until Suzie took me in hand I was almost completely ignorant about how Pinterest works (and to be fair, I’m no expert at the moment either!) However, one of the things that seemed to attract people was to create a group board, and also to join other group boards, based upon your interests. I would totally recommend contacting Suzie at http://suzie81speaks.com/ she’s the real expert! Good luck with your blog, and your pinning! 🙂

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